Contains excerpts from focus groups conducted in Seattle and Denver, who live to explore descriptions of current housing apartment, the choice of apartment style, the apartment search process, the apartment selection, and thoughts about home management communities. The data can be analyzed in conjunction with survey data case to the questions of whether and how to respond to your brand Pacific Security Capital Trust (SCPT). (Note: video is of poor quality.)

Contains excerpts from focus groups conducted in Seattle and Denver, who live to explore descriptions of current housing apartment, the choice of apartment style, the apartment search process, the apartment selection, and thoughts about home management communities. The data can be analyzed in conjunction with survey data case to the questions of whether and how to respond to your brand Pacific Security Capital Trust (SCPT). (Note: video is of poor quality.)
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Source: Video Supplement
Release date: 01 June, 2000. Prod #: 500503 VIN-ENG
Security Capital Pacific Trust: A Case for branding, video HBR case solution