A family-owned brick manufacturer has built an export to Japan and other Asian markets from zero to ten percent of its volume in seven years. The case examines the export strategy and organization in light of the recent economic crisis in Asia and the reasons for their success in the competition, both in Australia and Asia. The manager has raised the question whether it is time to change their regional export strategy and organizational structure.

A family-owned brick manufacturer has built an export to Japan and other Asian markets from zero to ten percent of its volume in seven years. The case examines the export strategy and organization in light of the recent economic crisis in Asia and the reasons for their success in the competition, both in Australia and Asia. The manager has raised the question whether it is time to change their regional export strategy and organizational structure.
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from
Paul W. Beamish,
Lambros Karavis
Source: Ivey Publishing
18 pages.
Release Date: 03 May, 1999. Prod #: 99M003-PDF-ENG
Selkirk Group in Asia HBR case solution

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