Selkirk Group is a family owned brick manufacturer that has built an export business. In Japan and other Asian markets from zero to 10% of its volume in seven years The CEO of the company, the question arises whether it is time to change their regional export strategy and organizational structure in light of the economic crisis in Asia and the reasons for their competitive success in Australia and Asia.

Selkirk Group is a family owned brick manufacturer that has built an export business. In Japan and other Asian markets from zero to 10% of its volume in seven years The CEO of the company, the question arises whether it is time to change their regional export strategy and organizational structure in light of the economic crisis in Asia and the reasons for their competitive success in Australia and Asia.
«Hide

from
Paul W. Beamish,
Lambros Karavis
Source: Ivey Publishing
12 pages.
Publication Date: Oct 31, 2002. Prod #: 902M41-PDF-ENG
Selkirk Group in Asia (Summary) HBR case solution

[related_post themes="flat"]