Helps students develop an effective sales pitch for their greatest asset – themselves. Also enhanced their understanding of how sellers sell products and services. Before class, students are asked to interview a potential employer and develop a preliminary sales pitch. Once in class, students work to better understand the sales pitch and through an exercise that they refine some key marketing principles helps. Leads to an engaging and stimulating discussion.

Helps students develop an effective sales pitch for their greatest asset – themselves. Also enhanced their understanding of how sellers sell products and services. Before class, students are asked to interview a potential employer and develop a preliminary sales pitch. Once in class, students work to better understand the sales pitch and through an exercise that they refine some key marketing principles helps. Leads to an engaging and stimulating discussion.
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Thomas Steenburgh,
Michael I. Norton
Source: exercises
2 pages.
Publication Date: Nov 20,, 2006. Prod #: 507045-PDF-ENG
Sell ​​yourself! HBR case solution

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