In February 1996, more than 100 elderly people died living alone in Hong Kong because of an unexpected cold snap. Two public figures to enable the Senior Citizen Home Safety Association, emergency relief and related services, individual elders in Hong Kong. Does the organization success as a social enterprise and how Timothy Ma, its directors, considering whether the association should extend its scope of business in the service of other people as elders.

In February 1996, more than 100 elderly people died living alone in Hong Kong because of an unexpected cold snap. Two public figures to enable the Senior Citizen Home Safety Association, emergency relief and related services, individual elders in Hong Kong. Does the organization success as a social enterprise and how Timothy Ma, its directors, considering whether the association should extend its scope of business in the service of other people as elders.
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from
Gilbert Wong,
Joseph Wong,
Scarlet Chan,
Shirley Chan
Source: University of Hong Kong
20 pages.
Publication Date: Nov 21,, 2005. Prod #: HKU446-PDF-ENG
Senior Citizen Home Safety Association: Going Beyond Senior Services? HBR case solution