Sermo operates the leading online professional network for physicians in the United States. Physicians use Sermo free surveys regarding diagnosis and treatment to publish concerns and to discuss these concerns and challenges in managing their practice. Sermo earned revenue by charging customers who would appreciate early information on the effectiveness of new drugs and medical devices investment managers, pharmaceutical companies and regulatory authorities. Clients can not special … Read more »

Sermo operates the leading online professional network for physicians in the United States. Physicians use Sermo free surveys regarding diagnosis and treatment to publish concerns and to discuss these concerns and challenges in managing their practice. Sermo earned revenue by charging customers who would appreciate early information on the effectiveness of new drugs and medical devices investment managers, pharmaceutical companies and regulatory authorities. Clients can not participate in medical online discussions, but they can view survey results and publish their own surveys Sermo physician members. The case discusses the challenges Sermo mobilizing this two-sided platform and in balancing the sometimes conflicting requirements of the platform two sides.
«Hide

from
Thomas R. Eisenmann,
Lars P. C. Nielsen
Source: Harvard Business School
25 pages.
Release Date: 10 April 2009. Prod #: 809 142 PDF-ENG
Sermo, Inc. HBR case solution