This case examines the role that MTV, with its heavy diet of music and general youth-oriented media content to play the scourge of HIV / AIDS in the dissemination of public messaging, contain the world. There is a focus especially on its efforts in several emerging markets, particularly the parts of Africa that have severe disease incidence. MTV has a DNA in the service of the public, that it claims is of central importance to developing its high-risk customers. As this is the core strateg … Read more »

This case examines the role that MTV, with its heavy diet of music and general youth-oriented media content to play the scourge of HIV / AIDS in the dissemination of public messaging, contain the world. There is a focus especially on its efforts in several emerging markets, particularly the parts of Africa that have severe disease incidence. MTV has a DNA in the service of the public, that it claims is of central importance to developing its high-risk customers. As this is the core strategy of a for-profit companies such as MTV? What role can a multinational play in helping in the development of health care, “soft” infrastructure in emerging markets like?
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from
Tarun Khanna,
Sonali R. Bloom,
David E. Bloom
Source: Harvard Business School
28 pages.
Release Date: 28, August 2008. Prod #: 709 429 PDF-ENG
Sex, Drugs and Rock ‘n Roll: The MTV Approach to Tackling HIV / AIDS HBR case solution

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