Examines the development of the Chinese automotive industry and by Shanghai Volkswagen (SVW), a successful joint venture in China. Founded in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp (SAIC). An essential element of SVW strategy was previously closely with local suppliers, many of which are controlled by SAIC. SVW is the leading car producer in China, but the competitive environment is changing rapidly, and SVW traditional hard … Read more »

Examines the development of the Chinese automotive industry and by Shanghai Volkswagen (SVW), a successful joint venture in China. Founded in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp (SAIC). An essential element of SVW strategy was previously closely with local suppliers, many of which are controlled by SAIC. SVW is the leading car producer in China, but the competitive environment is changing rapidly, and SVW’s traditional strengths could prove to be obstacles in the future.
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from
Yasheng Huang,
Eric Thun
Source: Harvard Business School
20 pages.
Release Date: 08 July, 1999. Prod #: 700001-PDF-ENG
Shanghai Volkswagen: Facing a New Era HBR case solution