At the beginning of the 20th Anniversary of its involvement in China’s car industry, Shanghai Volkswagen was (SVW) caught itself in altered internal and external environments, gone with factors critical to the success so far or rapidly decreases. Although at first-mover risks Volkswagen has perhaps not been rewarded with a dominant market position and high profitability, such dominance and profitability in the long term, as the competition be maintained transformations. The test is whether … Read more »

At the beginning of the 20th Anniversary of its involvement in China’s car industry, Shanghai Volkswagen was (SVW) caught itself in altered internal and external environments, gone with factors critical to the success so far or rapidly decreases. Although at first-mover risks Volkswagen has perhaps not been rewarded with a dominant market position and high profitability, such dominance and profitability in the long term, as the competition be maintained transformations. The test is whether SVW can quickly adapt to the new environment and a new set of competitive advantages that position it favorably against its rivals.
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from
Ali Farhoomand,
Zhigang Tao,
Irene Wang,
Lu Yi
Source: University of Hong Kong
19 pages.
Publication Date: Jan 17,, 2005. Prod #: HKU373-PDF-ENG
Shanghai Volkswagen: Time for a radical change of Gears HBR case solution