The owner of Jade Seafood Restaurant, Richmond, BC, is attacked by the serving of shark fin soup an impromptu media interview with animal rights activists over his restaurant. This soup has a top layer staple delicacy in China for over 400 years, with the increased power of consumers, which has resulted from the growth of the Chinese economy since 1970, it has become the poster child for families celebrate important occasions and for sealing business and political deals . However … Read more »

The owner of Jade Seafood Restaurant, Richmond, BC, is attacked by the serving of shark fin soup an impromptu media interview with animal rights activists over his restaurant. This soup has a top layer staple delicacy in China for over 400 years, with the increased power of consumers, which has resulted from the growth of the Chinese economy since 1970, it has become the poster child for families celebrate important occasions and for sealing business and political deals . However, research has shown that the sharks have become a highly endangered species, partly because of the practice of harvesting only the fins and throwing the rest of the carcass and because of the low birth rate and slow development growth of the fish. The consumption of shark fin soup in Chinese culture has become an easy target for animal rights activists because it is so localized. As the owner should respond to this item ambush? When this culturally important point from its menu, as this will affect his business in the highly competitive Asian restaurant environment in Richmond? If a cultural norm trump real concerns about the consumption of an endangered species?
«Hide

from
Mary Weil,
Leon Li
Source: Ivey Publishing
12 pages.
Release Date: 10 July 2013. Prod #: W13274-PDF-ENG
Shark fin soup at the Jade HBR case solution

[related_post themes="flat"]