The Royal Dutch / Shell Group of companies has an oil platform Brent Spar in the North Sea. The Brent Spar is an oil storage and tanker loading buoy. It got to the end of its useful life and was made from the Commission in September 1991. After a thorough analysis of the environmental impacts of the various options available, Shell concluded that deep water is available, the safest strategy was. The German arm of Greenpeace mounted an aggressive public campaign against this action, affectin … Read more »

The Royal Dutch / Shell Group of companies has an oil platform Brent Spar in the North Sea. The Brent Spar is an oil storage and tanker loading buoy. It got to the end of its useful life and was made from the Commission in September 1991. After a thorough analysis of the environmental impacts of the various options available, Shell concluded that deep water is available, the safest strategy was. The German arm of Greenpeace mounted an aggressive public campaign against this action., The public opinion to the point where Shell changed its disposal plans and opted for onshore dismantling
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Chief Daniel Meier
Source: Stanford Graduate School of Business
8 pages.
Release date: 01 September 1996. Prod #: P19-PDF-ENG
Shell, Greenpeace and Brent Spar case HBR solution