This Case Study Solution can be used for a variety of reasons, such as learning how to service or repair automobiles, or it could be used to sell things at Best Buy. And here’s an important point that I would like to make. To showroom retail or sales, the customer is king! It’s your job to serve the customer and always deliver what the customer expects.
But when you’re Showrooming at Best Buy, the store itself is on trial! How can a retailer escape the dreaded “going out of business” blues? What can be done to save this store from closing its doors?
Just this year, Best Buy went public. The company went public to raise money needed to keep the stores open and started selling shares in the company’s stock.
How do you prove Showrooming? It’s easy: Showroom sales are one way of proving the effectiveness of Showrooming.
However, this solution would seem to suggest that Showrooming could be done from the comfort of your home! This solution could be used if you want to generate free traffic to the stores. That means showing customers around the store, and have them talk about the items you offer.
In the book, How to Showrooming at Best Buy, the author suggests a few ways to do this. One way is through a simple story in which you explain to a customer how “the woman wanted to get in her car, but she was concerned about parking.” With this kind of story, you can move the customer to buy the particular item you’re selling.
A second way to showrooming is through a point system. For instance, you might charge the customer a fee if they show one of your products and a fee if they don’t. It can be a small fee or a bit larger, but the point of it is to encourage the customer to use your merchandise.
The third way to showrooming is through marketing. By developing a product line, establishing a strong relationship with your customers, you can develop a variety of products that will appeal to customers. This allows you to demonstrate your products through your company website, using a strong-selling headline.
The fourth way to showrooming at Best Buy is through a performance evaluation. You can evaluate customers and their behavior in the store and suggest ways to improve their performance. By doing this, you can help them understand what you expect and help them learn how to be a good example for others to follow.
Finally, you can look at customer’s purchases in the store and their performance as a way to evaluate them and determine which showrooms to purchase more of, or improve in order to generate more sales. Ultimately, improving these showrooms may lead to higher revenues, not just in your own store, but also for others who purchase from your stores.
If you have any doubt about how to showrooming at Best Buy, the book provides solid insight and guidance for this marketing strategy. Look for HBR Case Solutions to help at Best Buy!