Shui On Group, a Hong Kong based real estate company with extensive investments in China, used his established relationship with the Shanghai government, the rights to a very large urban redevelopment project in the Shanghai area to get Taipingqiao participation, and built the now famous Xintiandi retail and entertainment center. The combination of conservation and creative modern design coupled with great attention to detail in the design, turned Xintia … Read more »

Shui On Group, a Hong Kong based real estate company with extensive investments in China, used his established relationship with the Shanghai government, the rights to a very large urban redevelopment project in the Shanghai area to get Taipingqiao participation, and built the now famous Xintiandi retail and entertainment center. The combination of conservation and creative modern design coupled with great attention to detail in the design, Xintiandi turned into one of the trendiest restaurants in Shanghai and entertainment. Regardless of the success of its signature development in Shanghai, there is still uncertainty whether Shui On can repeat his success in other Chinese cities and to leverage the brand value of Xintiandi, which was created to the company’s growth in the future was driving.
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from
Emily Ho,
Frederik Pretorius
Source: University of Hong Kong
23 pages.
Publication Date: Nov 23,, 2006. Prod #: HKU726-PDF-ENG
Shui On Branding properties for sustainable growth in China HBR case solution

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