Sian Carraway at Pillco, a leading pharmaceutical company, led an initiative to revitalize the company’s organic growth with current product portfolio. Deep connection with consumers, Carraway and her team found weakness in the traditional packaging for over-the-counter medications. It was not easy to carry around outside the house. To overcome this disadvantage, they renewed portable packaging that gave consumers an easier access to drugs that ultimately opens up new sales opportunities … Read more »

Sian Carraway at Pillco, a leading pharmaceutical company, led an initiative to revitalize the company’s organic growth with current product portfolio. Deep connection with consumers, Carraway and her team found weakness in the traditional packaging for over-the-counter medications. It was not easy to carry around outside the house. To overcome this disadvantage, they renewed portable packaging that gave consumers an easier access to drugs, eventually opening up new sales opportunities and changed consumer medication while you are on the move.
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from
Andrew King
Source: Darden School of Business
2 pages.
Release date: 30 March 2007. Prod #: UV0873-PDF-ENG
Sian Carraway at Pillco HBR case solution