Simbhaoli Sugar Limited has a new system of communication services by Voice Web, a mobile Internet-based technologies are used, provide in rural areas for a better discussion with the farmers, the sugarcane to the SSL factory. The importance of the perceived value of services to the end users and the necessity to involve all the actors explained the process in the innovation process set-up. Critical aspects of service innovation concept used to analyze observed in the pilot Deploymen the problems … Read more »

Simbhaoli Sugar Limited has a new system of communication services by Voice Web, a mobile Internet-based technologies are used, provide in rural areas for a better discussion with the farmers, the sugarcane to the SSL factory. The importance of the perceived value of services to the end users and the necessity to involve all the actors explained the process in the innovation process set-up. Critical aspects of service innovation concept can be used to analyze the problems observed during the pilot deployment of new communications services Simbhaoli Sugar Limited.
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from
Murthy VVNS Chebiyyam,
K.B.C. Saxena
Source: Ivey Publishing
15 pages.
Release Date: 4 December 2012. Prod #: W12365-PDF-ENG
Simbhaoli Sugar Limited: Innovative Farmer Communication Services HBR case solution

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