Focuses on how a company can develop organizational skills that are difficult for others to imitate. Demonstrates how to create and maintain a competitive advantage, dynamic company in an industry in which relatively easy to observe the external forces that seem to be making for success. In conjunction with an industry reference to the airline industry, the case is useful for the discussion of alliances. Also provides a basis for the discussion of questions of management culture and the question of how an integrated … Read more »

Focuses on how a company can develop organizational skills that are difficult for others to imitate. Demonstrates how to create and maintain a competitive advantage, dynamic company in an industry in which relatively easy to observe the external forces that seem to be making for success. In conjunction with an industry reference to the airline industry, the case is useful for the discussion of alliances. Also provides a basis for the discussion of questions of management culture and the question of how the staff from North America and Europe to integrate into the culture of a successful Asian companies. Describes the external and internal challenges Singapore Airlines (SIA) at the end of 1990. The land area of ​​Singapore is briefly reviewed, which. Onto its history, culture, and its political and economic environment The development of the SIA is pursued with regard to Singapore’s history and national politics. Contains a detailed description of the SIA strategy and its implementation. Service, fleet management, cost and ownership issues made under the detail on the processes of selection and training of people available, the quality management system, fleet management, and cost control.
This case is only available in printed form (HBP no digital distribution rights to the content) are available. As a result, a digital copy of the Educator case via this website is not available.
«Hide

from
Bruce McKern,
David Lloyd
Source: Stanford Graduate School of Business
49 pages.
Release Date: 1 January 1991. Prod #: IB8-HCB-ENG
Singapore Airlines in the 90s HBR case solution

[related_post themes="flat"]