Singapore Airlines has built a reputation for excellence moving in customer service, attention to detail and a progressive attitude in the design strategy. It has a well-organized system, the important sources of competitive advantage that will be used to support a differentiation strategy are founded cares. At the time the case some of that luster could with the advent of copycat competitors and the intensification of pressure, Hide to compete on the basis of costs. The increasing incidence o … Read more »

Singapore Airlines has built a reputation for excellence moving in customer service, attention to detail and a progressive attitude in the design strategy. It has a well-organized system, the important sources of competitive advantage that will be used to support a differentiation strategy are founded cares. At the time the case some of that luster could with the advent of copycat competitors and the intensification of pressure, Hide to compete on the basis of costs. The increasing frequency of alliances in the aviation industry is also new questions for Singapore Airlines. The case focuses on the multi-faceted efforts to SIA to build competitive advantages. It concludes with a series of questions about an impending alliance with Virgin Atlantic Airways.
This is a Thunderbird Case Study.
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from
Kannan Ramaswamy
Source: Thunderbird School of Global Management
19 pages.
Release Date: 11 December 2001. Prod #: TB0173-PDF-ENG
Singapore International Airlines: Strategy With A Smile HBR case solution