Many multinational companies have established regional headquarters in Singapore because of a successful investment in Singapore advertising strategy. Why and how the strategy succeed? How did this strategy contribute to the competitive advantage of Singapore? By 1998, Singapore’s economy has become increasingly to economic activities that take place in the neighboring countries seriously affected by the crisis. The question for Prime Minister Goh and his colleagues is wheth … Read more »

Many multinational companies have established regional headquarters in Singapore because of a successful investment in Singapore advertising strategy. Why and how the strategy succeed? How did this strategy contribute to the competitive advantage of Singapore? By 1998, Singapore’s economy has become increasingly to economic activities that take place in the neighboring countries seriously affected by the crisis. The question for Prime Minister Goh and his colleagues is whether Singapore traditional strategies and the steps that are taken in response to the crisis adequately.
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from
Michael J. Enright,
Andrew Lee
Source: University of Hong Kong
30 pages.
Release Date: 1 January 1998. Prod #: HKU009-PDF-ENG
Singapore: The Lion City, the Asia crisis HBR case solution

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