The erosion of public confidence in politics is often criticized in part to some bad practices for marketing. By exposing the principles of good marketing, the authors show how managers marketing practice that benefit consumers and social institutions. This could go a long way to restoring a sense of citizenship and also help democracy thrive in the process.

The erosion of public confidence in politics is often criticized in part to some bad practices for marketing. By exposing the principles of good marketing, the authors show how managers marketing practice that benefit consumers and social institutions. This could go a long way to restoring a sense of citizenship and also help democracy thrive in the process.
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from
John A. Quelch,
Katherine E. Jocz
Source: IESE Insight Magazine
8 pages.
Release Date: 15, September 2009. Prod #: IIR012-PDF-ENG
Six Ways Marketing can change the world HBR case solution

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