With increasing pollution and congestion, the European car manufacturers were concerned that governments may eventually ban conventional cars from city centers. A smaller car was the possibility of escape, such a ban. The producer of Swatch watches, SMH AG (Swiss Corporation for Microelectronics and Watchmaking Industries, Ltd.), came up with the novel idea of ​​an environmentally friendly, but super stylish compact car. The smarta would embody a new concept of mobility, where owning a smart car would … Read more »

With increasing pollution and congestion, the European car manufacturers were concerned that governments may eventually ban conventional cars from city centers. A smaller car was the possibility of escape, such a ban. The producer of Swatch watches, SMH AG (Swiss Corporation for Microelectronics and Watchmaking Industries, Ltd.), came up with the novel idea of ​​an environmentally friendly, but super stylish compact car. The smarta would embody a new concept of mobility, where owning a smart would mean, means the purchase of an uninterrupted mobility solution as a smart move. The program would offer the smart customers attractive, affordable parking, access to other vehicles and AVIS Car-sharers, access to other modes of transportation and discounted rates for the transportation of the Smart on ferries and trains.
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from
Hau Lee,
Ozlem Yuksel
Source: Stanford Graduate School of Business
18 pages.
Publication Date: Nov 10, 2003. Prod #: GS32-PDF-ENG
Intelligent Supply Chain for a Smart Product: Micro Compact Car smart GmbH HBR case solution