Smart Union Group (Holdings) Limited is engaged in the manufacture of recreational and educational toys and equipment for OEMs such as Mattel, Hasbro and Mega Blocks. The company has been manufacturing in Guangdong Province, China, is, while the majority of the company’s sales were made in the USA and Europe. The company went public in September 2006 to the stock market with an IPO on the Hong Kong Stock Exchange listed, the HK $ 55 million charged. From 2003 to 2007, the company’s revenue in. .. Read more »

Smart Union Group (Holdings) Limited is engaged in the manufacture of recreational and educational toys and equipment for OEMs such as Mattel, Hasbro and Mega Blocks. The company has been manufacturing in Guangdong Province, China, is, while the majority of the company’s sales were made in the USA and Europe. The company went public in September 2006 to the stock market with an IPO on the Hong Kong Stock Exchange listed, the HK $ 55 million charged. From 2003 to 2007 the company’s sales revenue increased by HK $ 479 million to HK $ 953 million. The business rapid growth has been financed through the issue of shares and acquisition of short-term bank loans. In 2007, Smart Union invests in a silver mine in the province of Fujian to the impact of price increases for raw materials used in production offset, and to expand its range. At the end of 2007, the Company had short-term bank borrowings of HK $ 240 million repaid or refinanced.
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from
Graeme Rankine
Source: Thunderbird School of Global Management
16 pages.
Publication Date: Sep 30, 2010. Prod #: TB0237-PDF-ENG
Smart Union Group (Holdings) Limited-A (Short) Toy Story HBR case solution

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