The case describes a Turkish brother-sister team who are evaluating the option to purchase and operate a franchise of a U.S. bakery / cafe in Turkey. You are this to the comparison shows that the simple from a similar business model.

The case describes a Turkish brother-sister team who are evaluating the option to purchase and operate a franchise of a U.S. bakery / cafe in Turkey. You are this to the comparison shows that the simple from a similar business model.
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from
Michael J. Roberts,
Jeronimo Silva,
Amar Bhide
Source: Harvard Business School
27 pages.
Release Date: 19, September 2012. Prod #: 813 074 PDF-ENG
SMART BITES (A) HBR case solution

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