The President, Chief Executive Officer (CEO) and Head of SOFAME Technologies Inc. (SOFAME) tries to increase sales in his company. SOFAME trying to figure out why, with proven environmentally friendly technology, it does not reach high growth rates. The purpose of the thing is to show the problems and challenges in the sale of new technology and highlight the key elements of entrepreneurship, such as sales strategy and managing the sales cycle.

The President, Chief Executive Officer (CEO) and Head of SOFAME Technologies Inc. (SOFAME) tries to increase sales in his company. SOFAME trying to figure out why, with proven environmentally friendly technology, it does not reach high growth rates. The purpose of the thing is to show the problems and challenges in the sale of new technology and highlight the key elements of entrepreneurship, such as sales strategy and managing the sales cycle.
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from
Simon Parker,
Ken Mark
Source: Ivey Publishing
17 pages.
Release Date: 5th October 2009. Prod #: 909M70-PDF-ENG
SOFAME Technologies Inc.: Sparking Growth in a Mature Manufacturing Company HBR case solution

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