Sotheby’s has made 50% of its sales volume through the Internet. How to change the economy? Such as logistics and customer care needs change? What leverage does the internet offer these established brick and mortar auction house?

Sotheby’s has made 50% of its sales volume through the Internet. How to change the economy? Such as logistics and customer care needs change? What leverage does the internet offer these established brick and mortar auction house?
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from
Roger Hallowell,
Abby Hansen
Source: Harvard Business School
25 pages.
Release date: 25 May 2000. Prod #: 800387-PDF-ENG
Sothebys.com HBR case solution