Southwest Airlines is the only major U.S. airline to be profitable in 1992, a decision on which to open two new cities, or to add a new long-haul route. Provides windows in Southwest strategy, operations, marketing and culture.

Southwest Airlines is the only major U.S. airline to be profitable in 1992, a decision on which to open two new cities, or to add a new long-haul route. Provides windows in Southwest strategy, operations, marketing and culture.
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from
James L. Heskett,
Roger Hallowell
Source: Harvard Business School
29 pages.
Release date: 01 August 1993. Prod #: 694 023 PDF-ENG
Southwest Airlines – 1993 (A) HBR case solution