Such as Southwest approached his 40th Year of service, the company was facing great challenges. Become legacy carriers in the United States was more efficient, and the recent mega-mergers, the Delta / Northwest and Continental / United quivering industry. Smaller companies such as JetBlue and Southwest Allegiant pressure were cost-benefit and low-fare focus. A major challenge for the internal Southwest would manage their acquisition of AirTran, announced an agreement in late 2010. To make th … Read more »

Such as Southwest approached his 40th Year of service, the company was facing great challenges. Become legacy carriers in the United States was more efficient, and the recent mega-mergers, the Delta / Northwest and Continental / United quivering industry. Smaller companies such as JetBlue and Southwest Allegiant pressure were cost-benefit and low-fare focus. A major challenge for the internal Southwest would manage their acquisition of AirTran, announced an agreement in late 2010. To the acquisition a success, the company would a workforce of more than 8,000 (about 25% the size of South West), a fleet of aircraft from the Boeing 737 used by Southwest, and new markets that include non-US integrate destinations .
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Andrew C. Inkpen
Source: Thunderbird School of Global Management
16 pages.
Release Date: 16 February 2011. Prod #: TB0261-PDF-ENG
Southwest Airlines 2011 HBR case solution

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