After more than 40 years of service, the company has been facing great challenges. Become legacy carriers in the United States was more efficient, and the recent mega-mergers, the Delta / Northwest and Continental / United quivering industry. Smaller companies such as JetBlue and Southwest Allegiant pressure were cost-benefit and low-fare focus. A major challenge for the internal Southwest would be managing the acquisition of AirTran. To the acquisition a success, the company woul … Read more »

After more than 40 years of service, the company has been facing great challenges. Become legacy carriers in the United States was more efficient, and the recent mega-mergers, the Delta / Northwest and Continental / United quivering industry. Smaller companies such as JetBlue and Southwest Allegiant pressure were cost-benefit and low-fare focus. A major challenge for the internal Southwest would be managing the acquisition of AirTran. To the acquisition a success, the company would integrate contain a workforce of over 8,000 and new markets, the non-US destinations. In addition, high fuel prices were a constant challenge, and Southwest salaries were among the highest in the industry.
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from
Andrew Inkpen
Source: Thunderbird School of Global Management
16 pages.
Release Date: 15, July 2013. Prod #: TB0333-PDF-ENG
Southwest Airlines HBR case solution