Southwest Airlines, a small intrastate carrier serves Dallas, Houston and San Antonio, begins service in 1971 in the face of competition from two larger, more established airlines. Improved quality of service, lower prices and innovative advertising and PR strategy southwest to the edge of profitability beginning in 1973 when its main competitors bring tariffs halves on main road Southwest. Management wonders what to do in response to. Be shown on the costs and revenues. Southwest Airlines (C) … Read more »

Southwest Airlines, a small intrastate carrier serves Dallas, Houston and San Antonio, begins service in 1971 in the face of competition from two larger, more established airlines. Improved quality of service, lower prices and innovative advertising and PR strategy southwest to the edge of profitability beginning in 1973 when its main competitors bring tariffs halves on main road Southwest. Management wonders what to do in response to. Be shown on the costs and revenues. Southwest Airlines (C), which can be used as an alternative to the (A) case focuses on the advertising and PR strategy by Juni in 1971.
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from
Christopher H. Lovelock
Source: Harvard Business School
26 pages.
Release date: 01 December, 1974. Prod #: 575060-PDF-ENG
Southwest Airlines (A) HBR case solution