Describes Southwest answer to a competitive tariff cut and the results shall be brought to the end of March 1973, when additional management decisions on marketing strategy have to do with short-and long-term effects. Southwest Airlines (C) should not be used with this case.

Describes Southwest answer to a competitive tariff cut and the results shall be brought to the end of March 1973, when additional management decisions on marketing strategy have to do with short-and long-term effects. Southwest Airlines (C) should not be used with this case.
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from
Christopher H. Lovelock
Source: Harvard Business School
7 pages.
Release date: 01 December, 1974. Prod #: 575061-PDF-ENG
Southwest Airlines (B) HBR case solution