This case details the history of Southwest Airlines, and emphasizes the advantages of a focused strategy. The case shows how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value / cost advantage. The case also discusses the importance of the CEO Kelleher, who is currently the case about to resign.

This case details the history of Southwest Airlines, and emphasizes the advantages of a focused strategy. The case shows how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value / cost advantage. The case also discusses the importance of the CEO Kelleher, who is currently the case about to resign.
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from
Elliott N. White,
Anwar Harahsheh
Source: Darden School of Business
16 pages.
Publication Date: Feb 18, 2002. Prod #: UV3496-PDF-ENG
Southwest Airlines: Hold That Lovin ‘Feeling by Herb Kelleher HBR case solution

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