This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest’s business model and the reasons for success. It ends with a description of the company’s competition in 2004. The case can be used for a course in services or strategy.

This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest’s business model and the reasons for success. It ends with a description of the company’s competition in 2004. The case can be used for a course in services or strategy.
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from
Elliott N. White,
Marlene Friesen
Source: Darden School of Business
18 pages.
Publication Date: Nov 23, 2004. Prod #: UV3542-PDF-ENG
Southwest Airlines: Singin ‘the (Jet) Blues HBR case solution