New research by the authors on the exchange of information processes at 20 multinational companies shows how businesses well adapted to the ebb and flow of the markets. With the market information they have to do, they are often not sufficient to handle it. These problems are major barriers to innovation. The authors discuss these barriers in depth, grouped according to the company’s ability to know, understand and use market information. Overcoming these barriers is possible th … Read more »

New research by the authors on the exchange of information processes at 20 multinational companies shows how businesses well adapted to the ebb and flow of the markets. With the market information they have to do, they are often not sufficient to handle it. These problems are major barriers to innovation. The authors discuss these barriers in depth, grouped according to the company’s ability to know, understand and use market information. Overcoming these barriers is possible, they say, if you have the right organizational attitude or mindset. This depends on internal openness and horizontal relationships between people who work in the company, allowing the free flow of context information. Turn, this information must be used to make decisions because there is no use of market information, if no one uses it later. The more companies adopt these market orientation, the better they will be
in customer satisfaction and innovation
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from
Carlos Garcia Pont,
Paulo Rocha
Source: IESE Insight Magazine
8 pages.
Release Date: 15, September 2012. Prod #: IIR079-PDF-ENG
Speaking of the lingua franca of the innovation HBR case solution

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