Staples is unhappy with the merchandising of office furniture. The case examines the situation, allowing students to check if the category should be covered or changed. Allows consideration of a portfolio of products positioning implies and encourages a discussion about this particular merchandise category.

Staples is unhappy with the merchandising of office furniture. The case examines the situation, allowing students to check if the category should be covered or changed. Allows consideration of a portfolio of products positioning implies and encourages a discussion about this particular merchandise category.
«Hide

from
David E. Bell
Source: Harvard Business School
29 pages.
Publication Date: Sep 28, 1992. Prod #: 593034-PDF-ENG
Staples, Inc. HBR case solution