A shift in the strategy of standardized radio programs in his presence to localized programming requires a review of the organizational structure of STAR. Growing complexity and the need for local responsiveness point towards adoption of a country-based organizational structure. The question arises in relation to the systems that need to be present if headquarters is really to decentralize decision rights. The case also raises the question of the need for business executives to define … Read more »

A shift in the strategy of standardized radio programs in his presence to localized programming requires a review of the organizational structure of STAR. Growing complexity and the need for local responsiveness point towards adoption of a country-based organizational structure. The question arises in relation to the systems that need to be present if headquarters is really to decentralize decision rights. The case also raises the question of the need for managers in companies to redefine their role.
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Thomas R. Piper
Source: Harvard Business School
13 pages.
Publication Date: Nov 20, 2003. Prod #: 204014-PDF-ENG
STAR 2003 HBR case solution

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