Affected by the decision whether or not to launch a satellite TV service in Asia in 1990-1991. STAR TV was a joint venture between Hutchison Whampoa and Li Ka Shing, was established to launch such a service. Li Ka-Shing’s son, Richard, was CEO. Considers the background of the satellite TV industry in Europe and the United States, the likelihood of success of such a venture in Asia, as well as strategic and tactical issues.

Affected by the decision whether or not to launch a satellite TV service in Asia in 1990-1991. STAR TV was a joint venture between Hutchison Whampoa and Li Ka Shing, was established to launch such a service. Li Ka-Shing’s son, Richard, was CEO. Considers the background of the satellite TV industry in Europe and the United States, the likelihood of success of such a venture in Asia, as well as strategic and tactical issues.
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from
Michael Y. Yoshino,
Peter J. Williamson,
Henry Laurence
Source: Harvard Business School
18 pages.
Release Date: 26 May 1994. Prod #: 394212-PDF-ENG
STAR TV (A) HBR case solution

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