Describes STAR TV, a pan-Asian satellite network, which standardizes its strategy in its target markets has. STAR takeover by Rupert Murdoch’s News Corporation provides an opportune time to analyze whether the viability of this strategy is likely to increase or decreased over time. This analysis provides a broader discussion about the dynamics of globalization.

Describes STAR TV, a pan-Asian satellite network, which standardizes its strategy in its target markets has. STAR takeover by Rupert Murdoch’s News Corporation provides an opportune time to analyze whether the viability of this strategy is likely to increase or decreased over time. This analysis provides a broader discussion about the dynamics of globalization.
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from
Pankaj Ghemawat,
Timothy J. Keohane
Source: Harvard Business School
12 pages.
Release Date: 1 August 2000. Prod #: 701012-PDF-ENG
STAR TV in 1993: (A) HBR case solution

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