The event examines the opportunities and challenges faced by Starbucks in the early 21st Century. For more than 15 years, Starbucks has grown rapidly and successfully, contributing to the creation of a large, dynamic market for specialty coffee, building one of the world’s strongest brands, and forging based a new business model for the industry dilapidated and responsible global citizenship. In 2008, Starbucks leadership is facing a number of issues – both inside and outside the company – in connection with this success. This case e … Read more »

The event examines the opportunities and challenges faced by Starbucks in the early 21st Century. For more than 15 years, Starbucks has grown rapidly and successfully, contributing to the creation of a large, dynamic market for specialty coffee, building one of the world’s strongest brands, and forging based a new business model for the industry dilapidated and responsible global citizenship. In 2008, Starbucks leadership is facing a number of issues – both inside and outside the company – in connection with this success. This case examines these issues in the context of a changing economy, increased competition, changes in consumer behavior priorities and the organization of space on the wider global stage.
«Hide

from
Nancy F. Koehn,
Marya Besharov,
Katherine Miller
Source: Harvard Business School
45 pages.
Release Date: 6 June 2008. Prod #: 808019-PDF-ENG
Starbucks Coffee Company in the 21st Century HBR case solution