“State Bank of India Kohinoor Banjara Branch is a case that documents the development and implementation of a new high-end branch of public sector bank in India, whose original mandate was to be a”. Banker every Indian “It is particularly characterized the development of the bank Kohinoor branch to serve in Hyderabad, capital of Andhra Pradesh in India, the ultra-high-net-worth individuals (UHNIs), and considers the question whether a national rollout of the concept would be … Read more »

“State Bank of India Kohinoor Banjara Branch is a case that documents the development and implementation of a new high-end branch of public sector bank in India, whose original mandate was to be a”. Banker every Indian “It is particularly characterized the development of the bank Kohinoor branch to serve in Hyderabad, capital of Andhra Pradesh in India, the ultra-high-net-worth individuals (UHNIs), and considers the question whether a national rollout of the concept would be viable and successful., it describes the design and construction of the new branch of the twin cities perspectives of brand extension and new service operation, and raises issues related to the extension of the idea to two dimensions by a pilot level to a adult rollout. It also takes into account factors such as customer selection for the expansion of a mass brand in the ultra-luxury end, the desired approach to such elite customers and the long-term prospects for a luxury extension of a mass service mark used. port planned at the success of the branch in Hyderabad, SBI associate bank, State Bank of Bikaner and Jaipur (SBBJ) to start a Kohinoor-type branch in Jaipur. However, there was a major concern that must be addressed. one hand had SBI to rid of the legacy image as an archaic organization and on the other hand, it did not want to send the signal that it was not a common man bench was confronted face of such challenges SBI with the question. Should or should not roll it Kohinoor-type branches in India? “
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from
Piyush Kumar,
Rishtee Batra,
Arohini Narain
Source: Indian School of Business
17 pages.
Release Date: 15, February 2013. Prod #: ISB003-PDF-ENG
State Bank of India Kohinoor Banjara road HBR case solution

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