Samuel founded Kaymen and Gary Hirshberg Stonyfield Farm in 1983, in part to show that “ecologically and socially responsible businesses can also be profitable.” In 1994, the company has grown to over 21 million in sales, mainly derived from chilled and frozen yogurt. It has to supermarkets and expanded over the basic functions of the New England-based health food stores nationwide in 20 states. All his production has concentrated in his New Hampshire plant, the limited … Read more »

Samuel founded Kaymen and Gary Hirshberg Stonyfield Farm in 1983, in part to show that “ecologically and socially responsible businesses can also be profitable.” In 1994, the company has grown to over 21 million in sales, mainly derived from chilled and frozen yogurt. It has to supermarkets and expanded over the basic functions of the New England-based health food stores nationwide in 20 states. All of its production is, however, concentrated in its New Hampshire facility that has limited the growth of the company on the West Coast. Stonyfield now has to decide whether to build a plant in California. There was also a joint venture, registered to make ice cream in Russia. It looks at the challenges of competition in traditional markets as well.
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from
Amar V. Bhide,
Mark Thurber
Source: Harvard Business School
22 pages.
Release Date: 3 March 1995. Prod #: 395157-PDF-ENG
Stonyfield Farm: September 1994 HBR case solution