A brutal winter storm hits the Baltic Sea region, felling trees and leaving 200 million forest owners and wood industry competitors devastated. The chairman and majority owner of a large private sawmill in Sweden needs a plan of action before the fast-draw timber rots by the disaster. Will they be able to save the wood? How is his business to react to the sudden oversupply? How is the exponentially increased supply will be absorbed? How will the short-and long-term effectiveness … Read more »

A brutal winter storm hits the Baltic Sea region, felling trees and leaving 200 million forest owners and wood industry competitors devastated. The chairman and majority owner of a large private sawmill in Sweden needs a plan of action before the fast-draw timber rots by the disaster. Will they be able to save the wood? How is his business to react to the sudden oversupply? How is the exponentially increased supply will be absorbed? What are the short-and long-term effects of the storm on the wood market be? This case was developed for use in a first year marketing class on balancing needs, interests and responsibilities. The material would also work in a class on crisis management.
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from
Anna Nyberg
Karin Svedberg Helgesson,
Gerry Yemen
Source: Darden School of Business
11 pages.
Release Date: 19, November 2009. Prod #: UV3953-PDF-ENG
Gudrun storm: managing a crisis HBR case solution

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