This note documents first, the facts surrounding the sustainability of competitive advantage. It then noted that the decline of a previously successful strategy, in the first instance, often comes from a certain change in the external environment. It therefore characterizes the kind of change that can lead strategic decline. But external change alone should not be the end of the superior performance since the expert strategist should be able to adapt such changes. The last part of the note loo … Read more »

This note documents first, the facts surrounding the sustainability of competitive advantage. It then noted that the decline of a previously successful strategy, in the first instance, often comes from a certain change in the external environment. It therefore characterizes the kind of change that can lead strategic decline. But external change alone should not be the end of the superior performance since the expert strategist should be able to adapt such changes. The last part of the note within the company looks to examine why managers often to respond adequately to threats from the outside, and explains why it’s valuable to study the causes of strategic decline.
«Hide

from
David J. Collis
Jan W. Rivkin
11 pages.
Release Date: 1 April 2008. Prod #: 708 497 PDF-ENG
Strategic Decline HBR case solution

[related_post themes="flat"]