In many companies, the R & D strategy and legal functions are poorly integrated. As a result, companies miss opportunities to create and use the value of intellectual property. Functional silos are one reason for the lack of integration. Even more important is the lack of a common framework and language thatwould even allowengineers, lawyers and businessmen tomanage IP assets better. This article provides such a framework. There is no best way to manage IP and many people … Read more »

In many companies, the R & D strategy and legal functions are poorly integrated. As a result, companies miss opportunities to create and use the value of intellectual property. Functional silos are one reason for the lack of integration. Even more important is the lack of a common framework and language thatwould even allowengineers, lawyers and businessmen tomanage IP assets better. This article provides such a framework. There is no best way to manage IP and many managers overestimate the attractiveness of using IP to exercise market power. Rather, the value of the different agents depends to protect and benefit from IP to fixed strategy, the competitive environment and the rapidly changing contours of intellectual property protection.
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from
William W. Fisher III,
Felix Oberholzer-Gee
Source: California Management Review
27 pages.
Release Date: 1 August 2013. Prod #: CMR550-PDF-ENG
Strategic Management of Intellectual Property: An integrated approach HBR case solution

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