Apple Inc. is one of the world’s most successful and best known companies. Over its 30-year existence, the company had seen a lot of changes in the computer industry. What would be the future for the computer giant in a rapidly changing world? How should the company allocate resources between the more traditional offerings (computers) and its newer products (iPod, iPhone, Apple TV, etc.) in order to maintain and improve its market position. Also, how should Apple’s unique retail st … Read more »

Apple Inc. is one of the world’s most successful and best known companies. Over its 30-year existence, the company had seen a lot of changes in the computer industry. What would be the future for the computer giant in a rapidly changing world? How should the company allocate resources between the more traditional offerings (computers) and its newer products (iPod, iPhone, Apple TV, etc.) in order to maintain and improve its market position. Should also be used like Apple’s unique retail strategy for the company’s product decisions are supported, and use of new and emerging trends thus further maintaining its competitive advantage.
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from
Fabrizio Di Muro,
Kyle Murray,
Miranda Goode
Source: Ivey Publishing
12 pages.
Publication Date: Jan 11, 2010. Prod #: 909A26-PDF-ENG
Strategic Planning at Apple Inc. HBR case solution