This background paper provides an overview of the U.S. wine industry and a history of Terlato Wines International. Data on market trends, key competitors, distribution channels and Terlato segmentation and targeting are included for certain brands.

This background paper provides an overview of the U.S. wine industry and a history of Terlato Wines International. Data on market trends, key competitors, distribution channels and Terlato, the segmentation and targeting certain brands.
Included
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from
Alice M. Tybout,
Patrick Bennett,
Brie Koenigs
Source: Kellogg School of Management
17 pages.
Release Date: 1 January 2008. Prod #: KEL359-PDF-ENG
Student Supplement: Terlato Wines International: Background Note on the U.S. wine market and Terlato Wines International HBR case solution

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