Provides an overview of RJ Reynolds in the 1980s examines the competitive position within the tobacco industry, and describes the problems that they faced in governance, management, and product development.

Provides an overview of RJ Reynolds in the 1980s examines the competitive position within the tobacco industry, and describes the problems that they faced in governance, management and product development.
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from
Robbin Derry,
Sachin Waikar
Source: Kellogg School of Management
6 pages.
Release Date: 1 January 2006. Prod #: KEL184-PDF-ENG
Stumble giant RJ Reynolds in 1980 HBR case solution