Provides a thorough analysis of Submarino.com a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain and Portugal. Examines the global activities as well as its organizational structure and operational and management skills. The company sees the challenge of determining the strategic and financial priorities, as a rapid growth plan with limited resources will start in 2001.

Provides a thorough analysis of Submarino.com a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain and Portugal. Examines the global activities as well as its organizational structure and operational and management skills. The company sees the challenge of determining the strategic and financial priorities, as a rapid growth plan with limited resources will start in 2001.
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from
Lynda M. Applegate
Luiz Felipe Monteiro,
Meredith Collura
Source: Harvard Business School
38 pages.
Release Date: 17 May 2001. Prod #: 801350-PDF-ENG
Submarino.com (A) HBR case solution

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