Sun Microsystems managers must decide whether to launch a new product into production. Teaching objectives are: 1) an analysis of the competitive situation, 2) examination of the technological possibilities, 3) understanding of the development of new products, and 4) the nature of the short design life vis-a-vis the product development and product manufacturing.

Sun Microsystems managers must decide whether to launch a new product into production. Teaching objectives are: 1) an analysis of the competitive situation, 2) examination of the technological possibilities, 3) understanding of the development of new products, and 4) the nature of the short design life vis-a-vis the product development and product manufacturing.
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Steven C. Wheelwright,
Nan S. Langowitz
Source: Harvard Business School
22 pages.
Publication Date: Apr 17, 1986. Prod #: 686 133 PDF-ENG
Sun Microsystems, Inc. (A) Solution case HBR

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