Sunbeam Television, owner of a television station in Miami (a Fox affiliate) buys, Channel 7 (a CBS affiliate) in Boston. They bring the Boston station the concepts and ideas of their Miami News product – that is, a crisp, content-based design rather than centered around personalities. Industry changes force them out of the CBS affiliation in Boston. After examining both FOX and NBC, Sunbeam finally settles on NBC. The implications and motivations of their decision will be discussed.

Sunbeam Television, owner of a television station in Miami (a Fox affiliate) buys, Channel 7 (a CBS affiliate) in Boston. They bring the Boston station the concepts and ideas of their Miami News product – that is, a crisp, content-based design rather than centered around personalities. Industry changes force them out of the CBS affiliation in Boston. After examining both FOX and NBC, Sunbeam finally settles on NBC. The implications and motivations of their decision will be discussed.
«Hide

from
V. Kasturi Rangan,
Scott Lathrop
Source: Harvard Business School
19 pages.
Publication Date: Sep 14, 1995. Prod #: 596056-PDF-ENG
Sunbeam Television (A) HBR case solution

[related_post themes="flat"]