Describes the complex and demanding process, are integrated in the social and environmental concerns in the existing strategy of a large, multinational companies. Details of the circumstances to transform Shell’s strategy for compliance with the principles of sustainable development to a great effort. This case describes corporate-level initiatives for sustainable development and the process by which a comprehensive strategy for sustainable development was initiated and developed.

Describes the complex and demanding process, are integrated in the social and environmental concerns in the existing strategy of a large, multinational companies. Details of the circumstances to transform Shell’s strategy for compliance with the principles of sustainable development to a great effort. This case describes corporate-level initiatives for sustainable development and the process by which a comprehensive strategy for sustainable development was initiated and developed.
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Jane Wei-Skillern
Source: Harvard Business School
21 pages.
Release Date: 3 March 2003. Prod #: 303005-PDF-ENG
Sustainable Development at Shell (A) HBR case solution

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