This case represents the first of two workshop descriptions and templates for sustainable marketing guide (SML) executive program. It allows a top management team to focus on the first two steps in the four-step process SML: strategic visioning and integrated planning.

This case represents the first of two workshop descriptions and templates for sustainable marketing guide (SML) executive program. It allows a top management team to focus on the first two steps in the four-step process SML. Strategic visioning and integrated planning
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Benson P. Shapiro
10 pages.
Release Date: 10 January 2005. Prod #: 999 013 PDF-ENG
Sustainable Marketing Leadership – Workshop I: Strategic Visioning and Planning Integrated HBR case solution

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